![]() Speaker B: I mean, I’ve done a little bit of reporting on there’s a lot of backlash also to ESG or environmental, social, and governance efforts or whatever. Speaker C: You may be correct, Emily, that we’ll see more of it, but I do think that corporations are going to adapt to this kind of thing and learn how to respond to it better without just shoving all their Pride merch in the closet. Speaker C: It’s just that now that it’s acceptable or the right thinks it’s acceptable to be very openly homophobic about things by suggesting that these things are damaging to children, this seems like a more effective tactic for them, or it’s a tactic that they’re embracing. Speaker C: So this isn’t a new thing, and Target’s been doing it for over a decade. Speaker C: Bud Light was sort of one of the preferred beers after the Stonewall riots because they were supportive of the community. Speaker C: Bud Light has been gay friendly for decades, and they’ve done Pride promotions for decades. Speaker C: Also, because this is fairly new as a tactic on the right, there’s a kind of a historicity to it. Speaker B: I can walk into a Target store with my kid and be like, oh, look at this Pride. Speaker B: Even though it’s for business reasons, it’s really nice to have LGBTQ plus people feel welcomed at the nation’s biggest corporations. Speaker B: But on the other hand, it is really important part of the culture that companies do this at the same time. Speaker B: They try and spin it that way, I think. Speaker B: I mean, it is for capitalistic reasons, and this isn’t altruism for companies to be doing this, though. Speaker B: It’s nice to feel welcome at a store retailer. Speaker C: Community that you’re making things for them and they feel more represented so they have better fuzzier feelings toward the brand. Speaker A: That’s the yeah, you’re signaling to that. ![]() Speaker A: The idea is that if I’m a brand who slaps rainbows on everything every June, that will make it more likely that that younger growing audience will buy my product. Speaker A: I just want to be clear about this. Speaker C: I don’t think it’s altruism on any level. Speaker C: And so it’s not really unsurprising that a big consumer brand would want to target a younger growing audience. Speaker C: So they view this as a growing market, and it skews younger. Speaker C: In 2021, around 7% of the population identified as LGBTQ plus, and that’s up from 3.5% in 2012. Speaker C: And so the numbers are pretty clear. Speaker C: It’s a capitalist thing, and partly because more people are identifying as being gay or trans or something in the LGBTQ plus continuum. ![]() Speaker A: Is it really not a capitalist thing at all, and it’s actually just because they believe in the cause. ![]() Speaker A: Is it an external thing to try and attract gay dollars from gay customers? Speaker A: Is it an internal thing, mainly just to show their employees how gay friendly they are? Speaker A: Is why is it that every June, every single consumer facing brand in America splashes rainbows on top of everything? ![]()
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